The Opportunity

Those who study marketing know that it takes more than a single exposure to a brand to develop an impression. That is why running the same ad in a single magazine over multiple issues makes sense. It is not just to catch the eye of the reader who missed the previous issue. It takes multiple exposures to send the message home to the reader.

You can multiply the multiple-exposure effect by sending the same brand message in several formats. The human brain is tireless in making connections. A brand observed on a t-shirt will be tied to the same brand seen in a magazine advertisement. That connection will last long beyond the single-format exposure.

Because of our own experience with advertising, we wanted to offer our sponsors a multi-faceted opportunity that would allow them to customize their approach to our unique market. Furthermore, this allows sponsors to identify a budget that works most effectively for them. To that end, we have opportunities that go far beyond the average race team sponsorship.

The Car Multiple levels of opportunity exist here. A primary sponsorship bonds the brand as a partner of the racing effort. The brand is incorporated into the graphics package of the car in such a way that it is the first thing that is observed. Furthermore, the primary sponsor gets mention with the name of the car at every opportunity, by announcers, writers, and race team members. “The EP Miata completely dominated that race!”

Still, it is not necessary to be the primary sponsor to still find outstanding value in building brand with the car. Other sponsors will be included as well, and will be highly visible both on-track and off. Because of the exquisite show car quality of the EPMiata, being viewed on the track will not suffice. Buyers will make the effort to see this beautiful car up close, where the brand will hit home with the impact expected from a car this beautiful.

Shows The EPMiata.com race car is available to assist in merchandizing at key car and trade shows. Currently scheduled for the Performance Racing Industry (PRI) trade show in Orlando, Florida in December 2008, the car is available for future PRI, Specialty Equipment Marketing Association (SEMA), and other noteworthy events. One can imagine the draw and impact of this car in the booth at one of these shows, and the EPMiata team is available to assist with marketing your product to the public.

The Website One of the greatest successes of Cyberspace Automotive Performance has been it's focus on niche websites. Websites that focus tightly on a single subject are interpreted as being experts in that subject. To that end, we have created a website of singular focus: EPMiata.Com. As this website grows and expands with rich knowledge on the construction of an E-Production Miata, thousands of Miata and production racing aficionados will not only flock to the site but will link back to the site, further multiplying its authenticity.

Central to the EPMiata.Com website will be our sponsor information. We will not only link back to the sponsor's own website, lending our authenticity to that website, but will also promote and sell the sponsor's products from the website. Special editorial content will be devoted to discussing best practices involving the utilization of the sponsor's products in racing.

Tee-Shirts One thing that race fans can't resist is a nice tee-shirt. The EPMiata team has partnered with F5Concepts.Com to design and produce a beautiful full-color tee-shirt. The back will be custom artwork featuring the EPMiata.Com car. The front side is reserved for our sponsors, and will have the sponsor's brand in full color.

Having a Tee-Shirt is great, but here's the genius of our plan: We're going to give them away. At races and other events they will be given out free. We will include them free with products purchased on the EPMiata.Comstore. Finally, we will mail them postage-paid to anyone who requests them. Why would we do that? Because the cost of these shirts in volume is low enough that it will allow us to cover our market with the EPMiata.Com logo--and your brand. The return on investment will be measurable.

Magazine Advertising Cyberspace Automotive Performance has featured a full-page, 4-color advertisement in select Source Interlink Media publications for years. We are currently scheduled to run in Modified Magazine, as well as the wildly popular new Project Car magazine through 2009. For sponsors who qualify we will feature their product in this beautiful ad, which will feature the EPMiata.Com car.

Editorial Coverage With a car as incredible as our EPMiata.com racecar, there is no doubt that editorial coverage will follow. While advertising is great, nothing beats the impact of editorial content on television and in magazines, including full-color on-track and off-track photography. This lends credibility to the entire program: The EPMiata.Com racing program, its sponsors, and their brands. Readers who want to know more will visit the website.

EPMiata.com has already been approached by one of the leading periodicals in the sportscar racing industry to do a feature article on the car. Publishing industry protocol prevents us from mentioning the name of the magazine before the article is actually published. However, they have honored our request to delay their coverage for one reason: our sponsors! We want to wait until our sponsors are on board (and are properly included in the graphics of the car) before we allow the article to be prepared and published. We can't hold them off too much longer before we risk losing this opportunity.

The Trailer How much do you think it would be worth to put your brand on a billboard on one of the nation's major interstate highways? Sponsors who chose this option will have exactly that opportunity. The enclosed trailer that we use to move the EPMiata.Com car to and from events around the nation is a rolling billboard that attracts attention when other billboards have been tuned out.

A wrap, featuring a full-color photograph of the car and our sponsor's brands will be on both sides of the trailer as well as the rear. This 20'-long trailer will also be prominently displayed at the track. At no additional cost we will also affix participating sponsors' brands to our canopy for a coordinated display. At the sponsor's request we will provide product literature at the track-side setup.

Sponsorship Packages

As mentioned above, our sponsorship program allows for a great deal of customization to meet the branding requirements as well as the budget of any sponsor. Below are a few packages we are offering to select sponsors who have assisted us to date in our development of the EPMiata.Com race car. These are just suggestions and can be customized to meet your specific requirements.

Premier Sponsor

Includes:

Package Value: $45.757.33
Price to Selected Sponsors: Contact Us

Special Sponsor

Includes:

Package Value: $21,756.70
Price to Selected Sponsors: Contact Us

Valued Sponsor

Includes:

Package Value: $12,233,30
Price to Selected Sponsors: Contact Us

Thanks for sticking through all of this information. The ball is in your court now. Ready to make an impact on the market with your brand? Don't delay. Contact us now. We only have limited opportunities, but would be excited about talking to you about meeting your branding requirements in this dynamic market.